Advertising A Patent Medicine

When a man is sick, or thinks he is sick, he is seized with an intense desire to have somebody—sometimes everybody—sympathize with him. If he has the grip, he wants his nearest friend to tell him all the unpleasant symptoms of that unpleasant malady-how the body is languid, the brain fevered, the appetite on a […]

Advertising A Publication

Daily there travels to this desk various letters, circulars, cards, etc., purporting to advertise various publications. Some of these bits of mail contain a great number of words-some very few words—but in brief the essential information that most of them give is: ” Our circulation is constantly increasing, therefore ours is a good advertising medium.” […]

Be Optimistic In Advertising

The commercial value of a cheerful, happy disposition is everywhere acknowledged. The traveling salesman with his bright, cheery face and his bundle of jokes and stories is everywhere welcomed to his employer’s benefit, and the salesman behind the counter sells many a good dollar’s worth by the virtue of an amiable and cordial disposition. A […]

The Salesman And The Ad

When you hire a salesman you flatter yourself you have a pretty good idea as to his capabilities. You have thoroughly satisfied yourself in your own mind as to whether or not he was a competent and reliable man for the position you had to fill. You have looked into his references, you have talked […]

Advertising And The Unreached Masses

One evening recently while walking down Washington Street, Boston, with the advertising manager of one of the Hub’s leading enterprises, the question occurred to us ” How many of the thousands about us are unreached by advertising?” We discussed it. To the right and left stretched side streets showing hotels, apartment houses, tenement houses, private […]

Advertising Does Not Increase Cost Of Goods

In answer to the question from The Dry Goods Chronicle, as to whether or not advertising increases the cost of goods to the consumer, I said: If by this question you mean the simple proposition whether the expense of advertising an article increases its cost to the consumer, I answer in the affirmative. If you […]

Forms of Advertising, Including Outdoor

A large world can be covered–the great outdoor world by three sheet, six sheet, nine sheet, and other size posters, as well as “snipe” sheets, lithograph and ordinary printed sheets, tin signs, wooden signs, and signs of every size and sort. To the general advertiser outdoor advertising is particularly worthy of consideration. It will prove […]

Street Car Advertising

Street-car advertising is good advertising. It reaches the people-it makes an impression, whether the impresses is in the receptive state or not. Instinctively the eye follows the rack of advertising signs, and the brilliant, bold, clever and even aesthetic card will have an opportunity of getting in its work. The first three adjectives qualifying “card” […]

Advertising Action

This caption is all right at. the first glance—yet not all right at the second look Advertising action is intended to mean action in advertising, not advertising action vs. advertising some form of activity such as bicycles, automobiles, surreys, etc. But if the caption is not altogether all right, the preceding paragraph is, as it […]

Advertising – January Sales

New York clothiers are quite lively after the holidays in the matter of advertising, and, as a consequence, in the matter of trade. Pick up the Journal, World, Sun, or any of the metropolitan dailies, and you’ll be sure to find several big clothing ads, each one clamoring for recognition, as representing the best values. […]