YodelOut! Advertising

People used to say: “Oh, I never pay any attention to advertisements; they never tell the truth.” Now it’s different; people do read advertisements,and they believe them. Advertisers are becoming more careful and more scrupulously truthful every day. I know a firm of advertising agents who also own a medicated soap. I said: “Is it […]

One man succeeds and another man fails and people wonder how it happens. It seems sometimes to people who don’t think deeply that the weaker, duller man goes ahead, and that his more brilliant brother sticks in the rut at the first round of the ladder. Slight differences in men seem to make a11 the […]

No man has reached the acme of business success. Heights that we do not dream of will be attained by twentieth century merchants. I am one of those who believe that there is no limit to the possibilities of human achievement. This is the frame of mind one gets into after looking at such stores […]

The best paper in a community always brings ample returns to its advertisers. The best paper covers the cream of the trade in any section. Mark Twain says: “Behold the fool saith: ‘Put not all thine eggs in one basket,’ which is but a manner of saying ‘scatter your money and your attention;’ but the […]

Every advertiser should keep close watch of his daily and weekly sales. He should make a schedule of last year’s sales, by days, weeks and months, and enter against it each day’s sales for this year, as they are ascertained. If he sees on Tuesday that Monday’s and Tuesday’s sales are going to be less […]

It is no doubt true that keeping your name continuously before the people will pay if you do it long enough, and nobody else does any better advertising than that. I do not believe in generalities. “All kinds of staple and fancy groceries”—”A full line of dry goods and notions”—Such things were said fifty years […]

Advertising, like charity, begins at home. In other words, to advertise a store, first get your store. There are so many horrible examples of how not to keep a store, that enumeration of the different bad ways is hopeless. It is useless to advertise outside of the store and not inside. The first requisites in […]

Any one who looks through the advertising columns of the average newspaper cannot help seeing that much of the money that is paid for advertising in them is wasted. The money is wasted, not because the space is not good, but because it is not utilized to good advantage. The space is as fertile as […]

In most newspapers there is a dead level of advertising excellence, or rather lack of excellence. The advertisements are generally of about the same degree of badness. Probably in every town there are two or three advertisers who secure distinct prominence for their announcements by giving them a little attention and infusing into them a […]

A small advertisement is better than none, but it isn’t so likely to bring profitable returns as a big one. Sometimes it is expedient to use a very small space. At such times particular care should be taken in the preparation. If a small advertisement is to do any good at all it must be […]