The Salesman And The Ad

When you hire a salesman you flatter yourself you have a pretty good idea as to his capabilities. You have thoroughly satisfied yourself in your own mind as to whether or not he was a competent and reliable man for the position you had to fill. You have looked into his references, you have talked […]

Be Optimistic In Advertising

The commercial value of a cheerful, happy disposition is everywhere acknowledged. The traveling salesman with his bright, cheery face and his bundle of jokes and stories is everywhere welcomed to his employer’s benefit, and the salesman behind the counter sells many a good dollar’s worth by the virtue of an amiable and cordial disposition. A […]

Advertising To Men

When the clothier and furnisher dips his pen into the ink bottle to tell the world what varied attractions in price and quality are found within his establishment, he should always bear in mind that he is speaking to men. And in speaking to men there are a few rules that he should bear in […]

The Humors Of Advertising

When I was a boy I used to work in a country newspaper office. My chief duty was to ” write up the mail,” and incidentally I found time to set up a few sticks of type in the run of a week. As the forms were being made up one particular week our principal […]

Advertising Typographical Arrangement

A well-dressed advertisement, like a well-dressed person, commands attention by sheer force of appearance alone. Other things being equal, the well-displayed advertisement has an immense advantage over the other sort. Some newspapers and printing establishments have won a wide reputation by reason of the excellent printing they put forth. Clean-cut presswork and artistic (yet business-like) […]

Honesty As A Factor In Advertising

Barnum once said ” The public likes to be humbugged.” I question very much as to whether that absurd humbugging era ever existed—if it did it has been relegated with a lot of other things to the dim and misty past. In this age the man who humbugs people does it once-if he is very […]

Advertising Illustrations And Their Uses

An examination of the advertising columns of any publication will speedily determine the fact that the use and influence of illustrations is growing right along. It is not so many years ago that some advertisers used to snort at illustrations. Take Wanamaker’s advertising for instance. Before Mr. Gillam took hold of John Wanamaker’s advertising lever, […]

Profitable Advertising Interview

I enjoyed the pleasure and profit of a professional interview with J. Angus MacDonald for the first time yesterday. While on Boston papers I had met him informally many times, but never under circumstances when I could draw him out on the subject of our profession and study—those ideas and methods which have long individualized […]

Advertising Specialties

When a man invents something useful or ornamental or both which he wishes to place in hundreds of thousands of homes he gives first consideration, of course, to its advertising. When a wholesaler desires to push certain lines of goods before the public eye he spends considerable of his and his friends’ time in considering […]

Advertising – Spend Money To Make Money

“Mr. Allen told of a conversation that he had with Mr. Duke, in which Mr. Duke complained of the large amount that his firm, Duke, Sons & Co., had to expend for advertising. `Mr. Duke told me,’ said the witness, `that in 1888 he spent $508,000 for advertising.’ Mr. Allen went on to say that […]