The Salesman And The Ad

When you hire a salesman you flatter yourself you have a pretty good idea as to his capabilities. You have thoroughly satisfied yourself in your own mind as to whether or not he was a competent and reliable man for the position you had to fill. You have looked into his references, you have talked […]

Be Optimistic In Advertising

The commercial value of a cheerful, happy disposition is everywhere acknowledged. The traveling salesman with his bright, cheery face and his bundle of jokes and stories is everywhere welcomed to his employer’s benefit, and the salesman behind the counter sells many a good dollar’s worth by the virtue of an amiable and cordial disposition. A […]

Street Car Advertising

Street-car advertising is good advertising. It reaches the people-it makes an impression, whether the impresses is in the receptive state or not. Instinctively the eye follows the rack of advertising signs, and the brilliant, bold, clever and even aesthetic card will have an opportunity of getting in its work. The first three adjectives qualifying “card” […]

The Advertising Specialist

In reading over the advertising columns of the various advertising and trade journals, the eye runs across the many ads of many ad writers, and it does not take a great deal of thinking to arrive at the conclusion that the ad writer is now a recognized institution in the business world of today. He […]

Advertising – January Sales

New York clothiers are quite lively after the holidays in the matter of advertising, and, as a consequence, in the matter of trade. Pick up the Journal, World, Sun, or any of the metropolitan dailies, and you’ll be sure to find several big clothing ads, each one clamoring for recognition, as representing the best values. […]

The How Of Writing Advertising

Most New Yorkers read the Evening journal and most readers of the Evening journal turn over to the last page, where in the editorial column matters of everyday practical interest are discussed by Mr. Arthur Brisbane in an eminently sensible manner. A case in point is the following clipped from a recent issue. “ADVICE TO […]

Forms of Advertising, Including Outdoor

A large world can be covered–the great outdoor world by three sheet, six sheet, nine sheet, and other size posters, as well as “snipe” sheets, lithograph and ordinary printed sheets, tin signs, wooden signs, and signs of every size and sort. To the general advertiser outdoor advertising is particularly worthy of consideration. It will prove […]

The Advertising Solicitor

This is a gentleman for whom I entertain so profound a consideration that never yet have I attempted an article upon the subject. He is a subject so deep, broad, and many-sided that no pen could begin to do justice to him. “There are some natures,” says Dumas in speaking of D’Artagnan, “that resemble thunder […]

Advertising And The Unreached Masses

One evening recently while walking down Washington Street, Boston, with the advertising manager of one of the Hub’s leading enterprises, the question occurred to us ” How many of the thousands about us are unreached by advertising?” We discussed it. To the right and left stretched side streets showing hotels, apartment houses, tenement houses, private […]

Advertising – January Markdown Sale

A thousand or more department stores throughout America make preparations for ” The Great January Mark-Down Sale.” In many respects this big annual sale is the most important merchandise movement of the year, as it means, when success-fully carried out, the riddance of several months’ accumulations of stocks and the clearing of the decks for […]